A system, method, and computer program product can determine a need to place a small cell in a particular location covered by a cellular network. Accordingly usage of a network resource by one or more user devices within the confinement of a particular location can be recorded. When the usage exceeds a predetermined threshold for that network resource, and upon determination that such an area could be better served by a small cell, a notification can be generated of the location and the one or more user devices so that such a small cell, such as, e.g., but not limited to, a femtocell, can be effectively placed in the location. In certain embodiments, an area representative of a plurality of user devices may be determined. In such embodiments, the location can be determined within the area.