The present disclosure is applied in field of mobile internet, and provides method and device for loading a read content, the method includes: acquiring a loading condition evaluation parameter of the mobile terminal, the loading condition evaluation parameter including a network environment parameter; determining a loading condition level of the mobile terminal according to the loading condition evaluation parameter; adapting a loading strategy corresponding to the loading condition level in a preset loading strategy table; loading the read content according to the loading strategy. The embodiments of the present method can adapt a suitable loading strategy for the read content needs to be loaded according to the network environment, in which the mobile terminal is currently, so as to implement an adaptive adjustment of the loading strategy and ensure that the read content can be loaded in a shortest time no matter of the network environment.