A parking assist system for a vehicle includes a target position setting unit setting a vehicle target parking position on the basis of a coil type and position of a power transmitting unit. When the coil type is a composite coil having a configuration such that an annular coil wound to surround a first axis and a solenoid coil wound to surround a second axis intersecting with the first axis are serially connected, the target position setting unit sets the target parking position such that a center of a power receiving unit mounted on the vehicle is located at a predetermined distance from the first axis along the second axis. The solenoid coil is set at a position with respect to the annular coil such that the first axis extends through a side face center portion of the solenoid coil.