A tray system for display, storage and transportation of bottles includes a first tray having a plurality of stacking units. Each stacking unit can include a lower receptacle for receiving a neck portion of a first bottle. Each stacking unit can also include an upper receptacle for receiving a base portion of a second bottle to be stacked vertically above a first bottle. The lower receptacle can include a first end, a second end opposite the first end, and a sidewall connecting the first end with the second end. The first end forms an opening for receiving a neck of the first bottle into the lower receptacle. The lower receptacle further includes a protective element. The protective element can be attached to the lower receptacle to provide a protective guard between the lower receptacle and a shoulder portion of the first bottle received in the lower receptacle.