Delivery of a wrap package “on the fly” in reply to a vehicle onboard diagnostic (OBD) system triggered event. When a notice of the event is received, a wrap package, including custom content presented within a plurality of cards arranged in one or more linear sequences, is automatically authored. The custom content encompasses, but is not limited to, one or more media types, application functionality and/or e-commerce related services. In one embodiment, the custom content pertains to a specific code generated by the OBD system that corresponds to the event. In another embodiment, the triggered event is an accident.