Embodiments of the invention include a method, device and/or system for displaying a more than three primary color (RGB) image. The device (100,200) may include, for example, a driver control module (218) to controllably activate one or more drivers (206,210) of an array of sub-pixel elements of at least four primary colors based on image data representing pixels of the color image in terms of at least three primary colors (RGB). Other embodiments are described and claimed.