A method and apparatus for energy generation and conservation uses magnets to repetitively provide rotational mechanical energy. An actuator arm and coupled magnet is inserted into a rotating plane defined by other magnets which are positioned to do work based on the electro-magnetic relationships among the magnets. In one aspect, the magnets are actually comprised of a plurality of magnets so as to create a specific magnetic field. In another aspect, an actuator magnet moves in relation to a drive magnet and follows a path as perpendicular as possible to the magnetic field of the drive magnets. Consequently, a minimal energy path is taken through the magnetic field and a relatively small amount of input energy is required to operate the device. Using minimal energy to create potential energy also enhances the apparatus by minimizing the extinction of motion therein due to friction while powering other mechanisms.