An NFC-enabled device including tag emulation circuitry and reader emulation circuitry operates so as to provide a signal strength meter function. The signal strength meter function, in tag emulation mode, measures and reports on how well the tag is coupled to a third party reader field. In reader emulation mode, the signal strength meter function measures and reports how well the reader of the NFC-enabled device couples to a tag that is being read. One exemplary method includes detecting an NFC reader field, operating reader receiver circuitry at the NFC-enabled device so as to at least determine the strength of a signal received from the reader field, generating information representative of the determined strength of the signal received from the reader field at a first time, and performing one or more predetermined actions based at least in part on the one or more signals representative of the determined strength. Predetermined actions may include generating visual, audio, and/or other indications of the received signal strength.