A computer implemented method for organizing and delivering audio-visual online content, having: on a computing device having one or more processors and a memory storing one or more programs for execution by the one or more processors, the one or more programs including instructions for: developing a dayparting ratio of the audio-visual online content based on information extracted from an electronic programming guide, and modifying the dayparting ratio of the audio-visual online content based on information extracted from a publicly available internet-based content provider. The method may also include modifying the dayparting ratio of the audio-visual online content based on information extracted from a password-protected internet-based content provider. The method may also include delivering the audio-visual online content based on the modified dayparting ratio. Also, a computer system including one or more processors and memory to store one or more programs including the instructions. Further, a nontransitory computer readable storage medium storing one or more programs including the instructions.