This invention comprises a self-supporting, temperature-stable, indicia-bearing laminate of at least one layer of a non-oriented polyolefin film having an indicia array and a layer of a non-oriented polyolefin support film. The indicia layer laminate is formed by printing a carrier sheet with at least one layer of a printing ink comprising a mixture of particulate polyolefin, indicia material and a polyolefin-compatible resin. The polyolefin support film is printed as a layer over the indicia layer with a mixture of a polyolefin and a polyolefin-compatible resin. The printed layers are cured into non-oriented films, forming an indicia transfer. The transfer is used by removing the indicia-bearing laminate from the carrier sheet and applying the laminate to the inside surface of a rotational mold where it melts and fuses into the outer wall of a polyolefin product during the formation of the product in the rotational molding cycle.