An identification code-based three-dimensional interactive technique includes acquiring an image including an identification-coded real object, the image being taken by video-capable equipment, identifying an identification code from the identification-coded real object, obtaining object information corresponding to the identification code, acquiring a reference image associated with the identification code and feature points of the reference image, obtaining a position, an orientation, or a combination thereof on the video-capable equipment relative to the identification-coded real object based on the reference image and the feature points of the reference image, and conducting a three-dimensional interaction based on the position, the orientation, or a combination thereof of the video-capable equipment relative to the identification-coded real object and the object information corresponding to the identification code.