An electro-optical unit includes pixels provided correspondingly to portions where a plurality of pairs of data lines and a plurality of gate lines intersect with each other. Each of the pixels has an electro-optical device and a pixel circuit. The pixel circuit has a holding circuit connected with one of the plurality of pairs of data lines and one of the plurality of gate lines, and a selection circuit connected with an output of the holding circuit and the electro-optical device. The holding circuit is capable of sampling and holding a first image signal to be applied to one of the pair of the data lines, while sampling and holding a second image signal to be applied to the other of the pair of the data lines. The selection circuit is capable of outputting the first image signal and the second image signal to the electro-optical device selectively.