A system and method is constructed to provide financing of mobile communications by sponsors in return for permitting the dissemination of advertisements before, during, or after a particular call. The system includes a location server through which communication channels can be established, mobile communication terminals inter connected for communication over the communication channels established by the location server, a sponsor server having a memory in which is stored advertisements, and an application module resident on the sponsor server, mobile communication terminal, or location server to control a communication from one of the mobile communication terminals to another of the mobile communication terminals to, at the request of a user of the mobile communication terminal, place advertisements from the sponsor server into the communication and charge the cost of the communication to the sponsor server.