A method for embellishment placement is provided. More specifically, an automated method for determining placement of embellishments for an item, such as a jewelry item, is provided. In one embodiment, the method comprises, determining and setting values for parameters, creating offsets along a portion of the item to be embellished, setting points along the offsets, randomizing the points, adding decorative features to the item, and eliminating points based on the parameter values. After points violating the parameter values have been eliminated, the remaining points comprise positions for embellishments.