An illuminated vehicle storage apparatus is disclosed. The storage apparatus comprises a bin rotatably connected to a console and configured to be oriented in an open position and a closed position. The storage apparatus further includes a light source configured to emit a first emission disposed in the console. A photoluminescent portion is disposed proximate the bin such that the first emission is directed toward the photoluminescent portion when the bin is oriented in the open position to illuminate the photoluminescent portion.