Invention Grant
- Patent Title: Measurements based on panel and census data
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Application No.: US14603953Application Date: 2015-01-23
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Publication No.: US09436775B2Publication Date: 2016-09-06
- Inventor: Brian Pugh , Frank Eugene Pecjak
- Applicant: comScore, Inc.
- Applicant Address: US VA Reston
- Assignee: comScore, Inc.
- Current Assignee: comScore, Inc.
- Current Assignee Address: US VA Reston
- Agency: Fish & Richardson P.C.
- Main IPC: G06F15/16
- IPC: G06F15/16 ; G06F17/30 ; G06F11/34 ; H04L12/26

Abstract:
A first set of usage data for a first set of resources on a network and a second set of usage data for a second set of resources on a network are accessed. The first set of resources were accessed by a first group of client systems and the first set of usage data is determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources. The second set of usage data is determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources. Users of the second group of client systems are a sample of a larger group of users that use resources on the network. Initial usage measurement data for a third set of resources on the network is determined based on the first set of usage data. The third set includes one or more common resources that are included in the first set of resources and the second set of resources. One or more adjustment factors are determined based on the second set of usage data and applied to the initial usage measurement data to generate adjusted usage measurement data. One or more reports are generated based on the adjusted usage measurement data.
Public/Granted literature
- US20150134816A1 MEASUREMENTS BASED ON PANEL AND CENSUS DATA Public/Granted day:2015-05-14
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