An adaptive probabilistic computer-controlled method and system determines computer-controlled actions that are expected to reduce uncertainties that are embodied as probabilities and then updates the probabilities in accordance with the results of the computer-controlled actions. The updated probabilities inform the determination of subsequent computer-controlled actions. Expected values of information may also be applied in determining the subsequent computer-controlled actions. The computer-controlled actions may comprise analysis of content and generating recommendations that are delivered to users, and inferences from the analysis of content and usage behaviors may inform the updating of the probabilities. Statistical learning functions and/or neural networks may be applied in determining the computer-controlled actions.