A wagering game system and its operations are described herein. In some examples, the operations include connecting social network user accounts to a communal wagering game. The operations can further include determining, via a network communication interface, an electronic request associated with a first social network user account to transact an electronic exchange, with a second social network user account, of one or more non-cash items associated with the communal wagering game. The operations can further include accessing, via an electronic processing unit, a first memory storage unit of the gaming system associated with the first social network user account. The first memory storage unit specifies the one or more non-cash items. The operations can further include transacting, via the network communication interface, the electronic exchange of the one or more non-cash items between the first social network user account and the second social network user account.