A method of sending alerts from servers to client devices is provided. The alert can be generated with a server application and may include customer information. The alert may then be sent to a message router. The message router receives a station ID of the client device based on the customer information. A communication type of the client device can be determined based on the station ID and one or more of a plurality of protocol gateways can be selected based on the communication type. The alert can be forwarded to the selected one or more of the plurality of protocol gateways where it may be formatted for the selected client device. The formatted alert may then be forwarded via the network to the selected client device.