The present technique has a face detection unit configured to detect a face region which is determined as a face in an image, a position specifying unit configured to specify a particular position in the image, a range specifying unit configured to set a hue range which has a first range containing a hue at a position specified by the position specifying unit in a case where the position specified by the position specifying unit is not contained in the face region and to set a hue range which has a second range containing a hue at a position specified by the position specifying unit and wider than the first range in a case where the position specified by the position specifying unit contains the face region, and image processing unit for performing image conversion processing based on color information contained in the hue range.