Invention Grant
- Patent Title: Using second screen devices to augment media engagement metrics
- Patent Title (中): 使用第二屏幕设备来增加媒体参与度量
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Application No.: US14974009Application Date: 2015-12-18
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Publication No.: US09438941B2Publication Date: 2016-09-06
- Inventor: Alexander Collins , Brandon Bilinski
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: H04H60/32
- IPC: H04H60/32 ; H04N21/25 ; H04N21/442 ; H04N21/24 ; H04N21/658 ; H04N21/41 ; H04N21/45 ; H04N21/466 ; H04N21/439 ; H04N21/4788 ; H04N21/81

Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using second screen devices to augment media engagement metrics. In one aspect, a method includes accessing user activity data describing user activities performed by a user on a first user device during a first time period, and accessing data describing presentation of one or more content items during the first time period on second user devices. For the first user device, determining based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, a first level of user engagement with the first user device, and determining, based on the user activity data, for each second time period that is a sub-period of the first time period, a second level of user engagement with the one or more content items presented.
Public/Granted literature
- US20160105700A1 USING SECOND SCREEN DEVICES TO AUGMENT MEDIA ENGAGEMENT METRICS Public/Granted day:2016-04-14
Information query