Invention Grant
- Patent Title: Targeted advertising
- Patent Title (中): 有针对性的广告
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Application No.: US14371313Application Date: 2012-02-15
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Publication No.: US09438957B2Publication Date: 2016-09-06
- Inventor: Chad Andrew Lefevre
- Applicant: Chad Andrew Lefevre
- Applicant Address: FR Issy les-Moulineaux
- Assignee: THOMSON LICENSING
- Current Assignee: THOMSON LICENSING
- Current Assignee Address: FR Issy les-Moulineaux
- Agent Brian J. Dorini; Catherine A. Cooper
- International Application: PCT/US2012/025180 WO 20120215
- International Announcement: WO2013/122577 WO 20130822
- Main IPC: H04N7/16
- IPC: H04N7/16 ; H04N21/475 ; H04N21/258 ; H04N21/81 ; G06Q30/02 ; H04N21/2668
Abstract:
A method and apparatus for serving targeted advertising to a user via a user device are described including receiving content provided by a content provider, rendering the provided content, viewing a commercial, wherein the commercial was spliced into the content based on a default commercial selection algorithm at a commercial break, determining if the user wants to rate the commercial, accepting the user's rating of the commercial if the user wants to rate the commercial and communicating the user's rating of the commercial to the content provider.
Public/Granted literature
- US20150007208A1 TARGETED ADVERTISING Public/Granted day:2015-01-01
Information query
