A method for receiving a downlink signal at a downlink reception entity in a wireless communication system, the method includes: receiving downlink control information by demodulating an advanced Physical Downlink Control Channel (PDCCH) of a first resource block (RB) pair of a RB bundle based on a downlink channel estimated by a first Demodulation Reference Signal (DMRS) in the first RB pair; and receiving downlink data by demodulating a Physical Downlink Shared Channel (PDSCH) of a second RB pair of the RB bundle based on a downlink channel estimated by a second DMRS in the second RB pair, wherein the same DMRS pattern is used for the first and the second DMRSs, and wherein antenna ports for the first and the second DMRSs are different.