Disclosed herein are various embodiments of devices for retrieving and applying product from within a container. In one embodiment the device comprises a shaft having a proximal and distal end; a cap positioned at the proximal end of the shaft; a movable tip positioned at the distal end of the shaft; and a deployment mechanism coupled with the cap near the proximal end and with the tip near the distal end of the shaft. The tip may be rotatably coupled to the deployment mechanism near the distal end of the shaft and configured to move between a first and second position.