In certain implementations, secured communication with an action figure or action figure accessory may be provided. As an example, a device may be detected within a short wireless communication range of the action figure or action figure accessory. A wireless connection may be established between the action figure or action figure accessory and the device based on the detection. A first key may be obtained. First encrypted information may be received from the device via the wireless connection, and processed based on the first key to determine a second key. An identifier associated with the action figure or action figure accessory may be obtained. Second encrypted information may be generated based on the second key and the identifier, and provided to the device via the wireless connection. The second encrypted information may be used to obtain a virtual counterpart of the action figure or action figure accessory.