An embodiment of the present invention is directed to reducing problems in double-sided printing using roll paper. An apparatus in the embodiment includes a unit configured to cause a print unit to print on a roll-shaped print medium based on a received job for roll paper, a unit configured to control drive upon printing on the roll-shaped print medium, and a unit configured to cause a cutting unit to cut the roll-shaped print medium after printing the first surface of the roll-shaped print medium. The apparatus controls drive based on a first drive parameter for suppressing a first sheet-floating upon printing on the first surface of the roll-shaped print medium, and controls drive based on a second drive parameter for suppressing a second sheet-floating upon printing on the second surface of a cut print medium.