A colorimeter, webcam, camera, spectrophotometer, scanner or other instrument measures the color composition and conditions and texture of a person's body part or presented beauty product and an individual custom formulation is produced. A presented beauty product may include foundation, concealer, tinted moisturizer, primer, skin care products, blush, nail polish, hair dye, lipstick, lip gloss, mascara, eye liner and eye shadow. The produced custom formulation may comprise foundation, concealer, tinted moisturizer, primer, skin care products, blush, nail polish, hair dye, lipstick, lip gloss, mascara, eye liner, eye shadow or other consumer products. A computer system 301 includes a processor 501 and a non-transitory, computer readable medium 500 containing machine readable instructions that accept data from a colorimeter 300 or like instrument and uses a main executable program 502 and a subroutine 504 for color analysis.