A system for authenticating a customer includes a network interface and a processor. The network interface communicates a request for customer data associated with a particular customer. It also receives a customer profile code associated with the customer, wherein the customer profile code comprises a first code segment and a second code segment. It further receives first and second rules associated with the customer profile code. The processor transforms the first and second code segments into customer data using the rules. It further authenticates the customer using the customer data.