Systems, methods, and apparatus are disclosed for reserving items of merchandise for in store pickup and/or inspection. In some embodiments, a reservation method for a store includes receiving, from a first computing device associated with a customer, a request to reserve a requested item for the customer. The reservation method may further include identifying, based on the requested item, an additional item to reserve for the customer. The reservation method may also include sending, to a second computing device associated with an employee of the store, a notification that instructs the employee to gather the requested item and the additional item and place the gathered items in a reserved merchandise area of the store.