Included are embodiments for image distortion reduction in web printing. Some embodiments are configured for determining an ink drop speed of ink from a printer and determining a web travel speed of a web of material, where the web of material engages with a folding board during printing that manipulates a plane of the web of material such that a projection of the web width is effectively reduced. Some embodiments may be configured for determining an altered web geometry of the web of material while engaging with the folding board, receiving a desired image for printing on the web of material, and calculating a pixel displacement of the plurality of pixels. Some embodiments may be configured for creating an altered image that utilizes the pixel displacement from the desired image and sending data related to the altered image for printing on the web of material.