Video content information of video content is received by a first computing device. The video content is received from web sites and the video content information includes one or more of a video identifier, an identity of the web sites, and an identity of an internet service provider related to accessing the one or more web sites. End destination information associated with a reception instance of the video content is received. The end destination information includes experience information that, at least in part, includes information relating to a quality of the received video content and a location of an end destination associated with the reception instance of the video content. The video content information and the end destination information are selectively aggregated by another device to generate aggregated information. The video content information includes at least a portion of the information of the quality of the reception instance.