A computer-implemented method includes receiving, by a first computing device, an identification of a video and an identification of a distribution channel of the video. The method includes retrieving, by the first computing device, from a video sharing network, metadata associated with a video. The method includes retrieving, by the first computing device, from a second computing device in a second network, data having at least one characteristic in common with the metadata. The method includes generating, by the first computing device, a profile of the video based on the retrieved data and the metadata. The method includes generating, by the first computing device, a profile of the distribution channel based on the retrieved data and metadata. The first computing device generates a recommendation for a method to increase a level of distribution of the video. The first computing device provides, to a user, the recommendation.