A system and method for generating a membership profile for a personalized website is disclosed. An online services provider uses the interest engine to generate a questionnaire and polls. A new user provides responses that include answers to the questionnaire and polls. A profile engine generates a membership profile based on the answers. A newsletter engine generates personalized newsletter information including a number of users that provided each answer. In response to an online services provider selecting the recipients for the newsletter, the newsletter engine either generates the newsletter and transmits it to the recipients or the newsletter engine transmits the contact information to the online services provider.