Invention Grant
US09449332B2 System and method for providing advertising content in media program content
有权
在媒体节目内容中提供广告内容的系统和方法
- Patent Title: System and method for providing advertising content in media program content
- Patent Title (中): 在媒体节目内容中提供广告内容的系统和方法
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Application No.: US14677171Application Date: 2015-04-02
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Publication No.: US09449332B2Publication Date: 2016-09-20
- Inventor: Dean Debois , Frank Coppa , James D. Huffman
- Applicant: AT&T Intellectual Property I, LP
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Guntin & Gust, PLC
- Agent Andrew Gust
- Main IPC: H04N7/10
- IPC: H04N7/10 ; G06Q30/00 ; G06Q30/02 ; H04N21/234 ; H04N21/6408 ; H04N21/262 ; H04N21/4722 ; H04N21/236 ; H04N21/2365 ; H04N21/2543 ; H04N21/2665 ; H04N21/431 ; H04N21/441 ; H04N21/482 ; H04H60/37 ; H04N21/258 ; H04N21/44 ; H04N21/658 ; H04N21/81 ; G06F3/00 ; H04N7/16 ; H04N5/445 ; H04N7/173 ; H04N21/643 ; H04N21/2547

Abstract:
A system that incorporates teachings of the present disclosure may include, for example, a server comprising a memory to store executable instructions and a controller coupled to the memory. The controller, responsive to executing the instructions, performs operations comprising presenting a graphical user interface enabling selectable advertisements or a selectable channel distribution service for delivery to a set top box, presenting filters for targeted delivery of advertisements to subscriber equipment based on information descriptive of the subscriber, selecting advertisements from an advertising server based on detected selections of advertisements or a detected channel distribution service preference, transmitting a globally unique identifier of the set top box to a billing server, initiating storage of the selectable advertisements at a remote advertisement delivery server, and presenting the selectable advertisements to the set top box. Other embodiments are disclosed.
Public/Granted literature
Information query