One or more computer-readable storage media for storing computer-executable instructions executable by processing logic is provided. The media storing one or more instructions that when executed by the processing logic causes the processing logic to receive data in a first format for conversion to a second format different than the first format, wherein the data includes information having a first type and information having a second type and display the data in the first format via a graphical interface. One or more translation rules are received relating to processing the information having the first type or the information having the second type. The one or more translation rules are pre-applied to the data in the first format. Effects of the pre-applied rules on the displayed data are displayed via the graphical interface. The data in the first format is converted to the data in the second format based on the one or more translation rules.