A drive signal applied to a thin-film piezoelectric element includes the following: at least one discharge pulse that causes a drop of ink to be discharged from a pressure chamber; and a cancellation pulse. Said cancellation pulse has the same polarity as the discharge pulse(s) and serves to suppress reverberations of a pressure wave applied to the pressure chamber when the thin-film piezoelectric element is driven by the application of the discharge pulse(s). Letting Tc represent half of the natural vibration period of the pressure chamber, within the period within which a single pixel is placed, the cancellation pulse is applied once an amount of time equal to Tc times an even integer greater than or equal to 4 has passed since the end of the application of the first discharge pulse.