There are provided a printing apparatus, a method for controlling the printing apparatus, and a storage medium. The printing apparatus includes a conveying unit that conveys a print medium; a print head that applies a color material on the print medium; an obtaining unit configured to obtain, in the case where a first surface of the print medium on which a first image is printed comes in contact with the conveying unit, information on a printing condition of the first surface that becomes a factor of changing a conveying speed of the print medium in the predetermined direction; and a control unit configured to control timing of applying a color material on a second surface of the print medium that is a surface at the opposite to the first surface according to the printing condition indicated by the information obtained by the obtaining unit.