A work vehicle periphery monitoring system which monitors a periphery of a work vehicle including a vehicle body frame supporting front and rear wheels and a vessel loading a load thereon, the work vehicle periphery monitoring system includes: an object detecting device which is attached to the work vehicle and detects an object existing at a rear side of the work vehicle; and a controller which notifies an alarm based on a detection result of the object detecting device and switches between a notification mode for notifying the alarm and a standby mode for stopping the notification of the alarm based on a state of the work vehicle.