A hood front cover assembly usable on a vehicle in which the hood has a leading edge and an underside adjacent the leading edge to reduce pedestrian injury in a pedestrian-vehicle impact event is disclosed. The cover assembly includes a deployable cover and cover housing. The housing is located on the underside of the hood adjacent the leading edge. The cover is movable between a stowed position and a deployed position. The cover may be entirely rigid or may be partially deformable and may include a hollow flexible front portion. A mechanism is provided for moving the cover between the stowed and deployed positions. The mechanism is associated with the housing and may be driven by a spring driver, a motor or a pneumatic driver. A pedestrian impact sensor is provided in the front end of the vehicle. The sensor is operatively associated with the hood front cover assembly.