A shaft seal assembly including an elastomeric material molded to an annular metal shell is provided. The elastomeric material includes a lip extending from the annular shell to a lip distal end. The lip includes a first lip section projecting toward a center axis, and a second lip section projecting from the first lip section away from the center axis. A dust band is disposed between the first and second lip sections. The elastomeric material also includes flutes disposed on the second lip section and extending helically around the center axis and radially toward the center axis. The dust band can include vents, in which case one of the flutes extends from one side of each vent. The height of the flutes can increase from the dust band to the flute distal end, such that the flutes and the dust band have an equal interior diameter for engaging the shaft.