According to exemplary embodiments of the invention, a location-based keyword recommending system and method are provided. The location-based keyword recommending system may include a keyword collecting unit to store location information regarding a location where a keyword is input, a region setting unit to set a virtual region by performing clustering of the location information with reference to the keyword, a region combining unit to combine virtual regions overlapping each other into one virtual region, and a keyword recommending unit to provide a location-based keyword based on the keyword related to the location information of the virtual region.