Delivery of a wrap package in reply to a notice of the occurrence of a trigger event sensed by a “Thing” among the Internet of Things. In response, a wrap package, including custom content presented within cards of the wrap is automatically generated. The custom content selectively encompasses, one or more media types, application functionality and/or e-commerce related services. A wrap descriptor, which defines the wrap package including the custom content, is then delivered to a computing device associated with a target recipient. When consumed, the computing device generates a runtime instance of the wrap package from the wrap descriptor.