Implementations relate to self-initiated changing of appearance of subjects in video and images. In some implementations, a method includes receiving at least one captured image, the image depicting a physical scene. The method determines that an input command provided by one or more subjects depicted in the image has been received. The input command instructs a change in visual appearance of at least a portion of the subjects in the image. The method changes the visual appearance in the image of the at least a portion of the subjects in accordance with the input command.