Using machine learning to predict behavior based on local conditions. In one example embodiment, a method for using machine learning to predict behavior based on local conditions may include identifying a lead, identifying a target behavior for the lead, identifying a locality associated with the lead, identifying a current local condition of the locality, and employing a machine learning classifier to generate a prediction of a likelihood of the lead exhibiting the target behavior. In this example embodiment, the machine learning classifier may base the prediction on the target behavior, the locality, and the current local condition.