Embodiments for providing intelligent location-based signage services are generally described herein. An intelligent signage device may include a proximity module arranged to receive a notification that a personal device is within an area of the intelligent signage device. The signage may also include a transceiver arranged to establish a connection from the intelligent signage device to the personal device and receive user data from the personal device via the connection. An offer-customization module of the digital signal may be arranged to determine a set of display options based on the user data, a member of the set of display options corresponding to an offer for a product and a presentation module of the digital signage may be arranged to display the member of the set of display options on the intelligent signage device.