The present invention provides an information dissemination system based on the integration of the broadcast network and the Internet, including: a terminal storage module, a regional storage module, a statistics-and-analysis module, a recommendation-and-analysis module, a media content management module and a network scheduling module. By two-level storing and playing of media contents, along with the statistics and analysis for on-demand behaviors of users, the intervention of the operator, and the recommendation and analysis performed by the recommendation-and-analysis module, the media contents are classified. Further, according to the classification, a media content is transmitted to the terminal storage module via the Internet; or, is transmitted to the terminal storage module via the Internet and pushed to the terminal storage module via the broadcast network; or, is pushed to the terminal storage module or the regional storage module at a predetermined time via the broadcast network. Thus, the respective advantages of the broadcast network and the Internet can be integrated and also the bandwidth pressure and the pressure of concurrent accesses on the Internet can be alleviated.