A technique for providing service data over a short-range wireless connection is provided. According to an example embodiment, the technique comprises broadcasting, via a wireless communication channel, one or more advertising messages comprising a preliminary service description regarding a service accessible at a remote server apparatus, the preliminary service description configured to cause associated service indication on a user interface of a wireless communication apparatus receiving at least one of the one or more advertising messages, receiving a user-initiated request for complementary service description from a requesting wireless communication apparatus having received at least one of the one or more advertising messages, establishing, in response to said user-initiated request, a wireless short-range point-to-point connection with the requesting wireless communication apparatus for providing supplementary information for obtaining complementary service description regarding said advertised service to supplement the preliminary service description, and transmitting said supplementary information via said point-to-point wireless connection to the requesting wireless communication apparatus.