This concerns a Bluetooth Low Energy (BLE) device, or system, or method of operating a BLE device and a respective computer program. The BLE device comprises a transceiver to broadcast the at least one advertising packet, a processor connected to the transceiver to generate the advertising packet and/or to trigger broadcasting thereof according to a broadcasting schedule. The device further comprises a verification element connected to the processor and being capable of ascertaining if a predefined condition is met, at least one of the verification element and the processor is capable of modifying the broadcasting schedule based on the predefined condition's ascertainment.