The present invention discloses a service scheduling method and apparatus, relates to the field of communications systems, and implements communication between user equipments while saving resources of a communications network. The method includes: receiving, by a base station, an amount of data which is sent by a user equipment in paired user equipments by using a buffer status report and needs to be uploaded by the user equipment; then sending, by the base station on a same physical downlink control channel, a transmission resource grant to the user equipment and sending receiving resource allocation allocated by the base station to another user equipment except the equipment; and finally, performing, by the user equipment and the another user equipment, data communication in terminal direct mode respectively according to the transmission resource grant and the receiving resource allocation. The present invention is applied to the field of communications systems.