In one aspect of the invention, a TV includes a TV service module, a user service module, a media service module, a system service module, and a user interface (UI) view service module. The TV service module is adapted for providing a standard interface. The user service module is adapted for managing users of a cloud platform to which the TV belongs. The media service module is adapted for collecting resources. The system service module is adapted for forwarding an instruction corresponding to a broadcast sent by a remote control to a corresponding module. The UI view service module is adapted for analyzing a component invoking instruction sent by another module in the TV, and selecting an invoked component according to data carried in the component invoking instruction. Embodiments of the invention can reduce operations of a user and improves the user experience.